1- Staying Power: Lasts 30x longer than ordinary cables—proven in a laboratory environment to withstand 30,000 bends. 2- Amazing Strength: One of the toughest cables ever created, with tensile strength capable of withstanding 175 lbs (80kg). 3- Apple Certification: MFi certified for flawless compatibility with Apple Lightning devices, ensuring the highest possible charging speeds. 4- Color: Black